Terms of Service

These terms are between BetterSignals (“we”) and the business using the service (“you”). By using ValueBasedBidding you accept them. If you are agreeing on behalf of a company, you confirm you are allowed to.

It reads deal outcomes from a file you upload or a CRM you connect, works out what each lead segment has historically been worth from your own closed deals, and produces a value for each new lead. With your permission it sends those values to your advertising platform and reads back which campaigns are configured to use them.

It does not manage your campaigns. It does not change budgets, bids, keywords or targeting, and it never will without you doing it yourself.

You keep ownership of your data. You grant us only the permission needed to provide the service, and you can withdraw it by disconnecting an account or deleting a feed.

You are responsible for having the right to use the data you give us, and for having told the people in it whatever your own privacy notice requires. How we handle it is set out in our Privacy Policy.

Keep your workspace key private. It authorises publishing on your behalf. Tell us if it is exposed and we will issue a new one.

When you connect Google Ads or a CRM, that provider’s own terms continue to apply, and you remain bound by them. We act on your instruction within the permissions you granted, and we may lose access if that provider changes its rules or revokes it - which has happened, and which is why the product deliberately keeps a route that needs no third-party approval.

• Upload data you do not have the right to use, or personal data you have no lawful basis for.
• Use the service to build a competing product, or to resell access without a written agreement with us.
• Attempt to break, overload or gain unauthorised access to the service or to another customer’s workspace.

We do not promise that your advertising results will improve. We compute what your leads have historically been worth and hand those figures to a platform whose bidding we do not control. Whether that changes what the platform buys, and whether that produces more revenue, depends on your market, your budget, your campaign settings and the platform’s own systems.

Nothing in the product is a forecast. Every figure describes what already happened in your data. Where the product measures whether a change worked, it reports honestly - including when the result cannot be distinguished from chance, and including when the answer is no.

Figures shown on demonstration or sample data are labelled as such and describe nothing about your business.

We aim to keep the service running and will give reasonable notice of planned downtime, but we do not offer a guaranteed uptime level unless we have agreed one with you in writing.

Where a paid plan applies, the price, billing period and what is included are whatever we agreed with you in writing. Pilots and evaluations are free unless stated otherwise. We will not start charging you without telling you first.

To the extent the law allows, we are not liable for lost profits, lost revenue, lost advertising spend, or indirect or consequential losses. Our total liability for any claim is limited to the fees you paid us in the twelve months before it arose, or one hundred US dollars if you have paid us nothing.

Nothing here excludes liability that cannot lawfully be excluded, including for fraud or for death or personal injury caused by negligence.

You can stop using the service at any time, disconnect your accounts, and ask us to delete your data. We can suspend or end access if these terms are breached, or if we stop offering the service - in which case we will give you reasonable notice and the chance to export what is yours.

We may update these terms. The date at the top will change, and we will tell active customers directly about anything material rather than leaving it here to be noticed. Continuing to use the service after a change means you accept it.

These terms are governed by the laws of the State of Delaware, USA, without regard to its conflict of laws rules, and the state and federal courts located in Delaware have exclusive jurisdiction, unless we have agreed otherwise with you in writing.